Bridge the Gap Between Click and Call
Knowing which ad drove the phone call is only half the battle. Voxjar ingests your CallTrackingMetrics audio to reveal what actually happened on the line-whether it was a $10,000 closed deal or a quick hang-up.
Automatically prove lead value to your clients or internal stakeholders by grading the true intent of the caller across 100% of your routed calls.
Automated Lead Qualification & Intake QA
Are your intake reps wasting expensive leads? Voxjar builds automated scorecards that flag calls where agents failed to ask for the appointment, missed the script, or sounded unprofessional.
Feed conversational intelligence back to your managers to instantly course-correct intake behavior and protect your ROAS.
Prove ROI to Your Agency Clients
If you're an agency running CallTrackingMetrics for multiple clients, use Voxjar to automatically tag calls as 'Qualified Appointment' or 'Missed Opportunity'.
Provide concrete, transcript-backed evidence that your advertising campaigns are driving legitimate buyers, not just empty ringtime.
What is CallTrackingMetrics?
CallTrackingMetrics (CTM) is a powerful, omnichannel call tracking and contact center platform heavily utilized by marketing agencies, healthcare organizations, and home service businesses. It uses Dynamic Number Insertion (DNI) to tie inbound phone calls directly to specific digital advertising campaigns (Google Ads, Facebook, etc.), allowing marketers to track exactly which ads drove the phone call.
Why Connect CallTrackingMetrics to Voxjar?
Call tracking platforms like CTM are brilliant at mapping the origin of a lead. However, simply knowing that a Google search generated a 3-minute phone call does not mean the marketing campaign was successful. The call could have been a pricing complaint, a wrong number, or an aggressively unhappy customer.
Voxjar sits on top of your CTM data as your conversational intelligence layer. Instead of hoping a long talk-time equals a closed deal, Voxjar’s AI physically “listens” to and transcribes the call.
Key Capabilities
1. True Lead Qualification & Auto QA
Stop guessing if a lead was qualified. Voxjar builds automated scorecards that measure exactly what was said. We detect if the caller asked for a specific service, if they met internal qualification criteria, and if the agent properly guided the lead through the intake script.
2. Advanced Transcripts with Metadata Sync
Every CTM recording is transcribed into an accurate, speaker-separated document. Because Voxjar imports the specific CTM metadata (source, campaign, caller ID), you can search your entire database for calls generated by “Summer Promo Ads” and filter specifically for calls where the word “expensive” was used.
3. Intake & Receptionist Accountability
Marketers often fight a losing battle: “Our ads are great, your sales team just isn’t closing them.” Voxjar proves it. Flag calls instantly where the intake rep was rude, placed the caller on an extensive hold, or failed to collect contact information. Protect your ad spend by holding the answering team accountable.
4. Instant Call Summaries & Topic Labeling
Agencies and managers don’t have time to listen to tape. Voxjar generates heavily concise AI summaries for every CTM call, extracting the caller’s primary need, the agent’s response, and the next steps. Automatically categorize calls into buckets like “New Patient Inquiry” or “Existing Customer Support.”
Common Use Cases for CallTrackingMetrics
- Marketing Agencies: Defend your ad performance. Automatically categorize calls to prove to clients that you are driving high-intent buyers, shifting the focus from lead quantity to lead quality.
- Healthcare & Dental Clinics: Ensure front desk staff are strictly following HIPAA guidelines and empathetic patient intake scripts across all inbound marketing channels.
- Home Services & Contractors: Tie specific promotional ad groups to exact conversational outcomes. Did the HVAC lead actually result in a booked truck roll? Voxjar will tell you.