These two get cross-shopped constantly, but they answer different questions. Gong tells sales leaders why deals are won or lost. Voxjar tells you what's happening on every call your team takes, scored against your own criteria.
Here's the honest breakdown so you can pick right the first time.
They can also be complementary. Gong doesn't score individual calls against a rubric you control, so some Gong customers add Voxjar for QA scores and more granular control of evaluations while keeping Gong for deal intelligence. Usage-based pricing with unlimited users means that doesn't require a second set of seats.
Gong defined the revenue-intelligence category. It records and transcribes sales calls, video meetings, and email threads, then layers deal intelligence on top: pipeline warnings, competitor mentions, talk-ratio coaching, and a Forecast module trained on billions of sales interactions. With 4,000+ customers and a peak valuation around $7.2 billion, it's the incumbent for a reason. If your problem is "why are deals slipping and how do I coach reps to win more," Gong is a credible, category-defining answer.
But that focus is exactly the point. Gong's positioning, feature set, and pricing are built around a relatively small number of high-value sales seats. It has no configurable QA scorecards, no automated compliance screening, and no real-time guidance during calls. Its answer to "did this agent follow the required disclosure script on all 2,000 calls last week?" is that it wasn't built to ask that question.
Voxjar was. It evaluates every voice and text conversation against scorecards you define, shows the reasoning behind every score, and turns failures into instant workflow triggers through universal webhooks: a Slack alert, a CRM update, a coaching task. It's model-agnostic (GPT, Claude, or Gemini, your choice, with per-model cost control) and self-serve from the first minute.
Gong doesn't publish pricing, so here's what buyers actually report in 2026: per-user licenses of roughly $108-$250/month, a mandatory platform fee of $5,000-$50,000/year that doesn't scale down for small teams, and implementation fees from $7,500 up to $65,000. Add-ons like Forecast (~$700/user/yr) and Engage (~$800/user/yr) are extra. Contracts typically lock in for 2-3 years with 5-15% auto-renewal uplifts. For a 50-person team on the entry package, year one lands near $140,000, an effective ~$235 per user per month.
Voxjar prices the work, not the people. Plans are published, start at $99/month, and scale with the volume of calls you analyze, with unlimited users on every plan, no platform fee, no setup fee, and month-to-month billing if you want it. Adding your whole team to the tool costs nothing; analyzing more calls is the only thing that changes your bill. There's a free tier, and you can score one of your own calls free before creating a paid account.
That difference isn't a discount; it's a different shape. Per-seat platforms get more expensive exactly when QA gets more valuable: as the team grows. Usage-based pricing means a 200-agent floor and a 10-agent team pay for the same thing, the calls they actually evaluate.
| Voxjar | Gong | |
|---|---|---|
| What it's built for | ||
| Primary job | QA every customer call | Win more B2B deals |
| Primary buyer | QA & ops leaders | VP Sales / RevOps |
| Auto QA scorecards (your criteria) | ||
| Compliance screening | ||
| Deal forecasting & pipeline intelligence | ||
| Email & video meeting capture | ||
| Pricing | ||
| Published pricing | ||
| Starting price | $99/mo, free tier | Sales call required |
| Platform fee | None | $5k-$50k/yr |
| Implementation fee | None | $7.5k-$65k |
| Seat cost | Unlimited users, $0 | ~$108-$250/user/mo |
| Contract | Month-to-month or annual | 2-3 year lock-in |
| Getting started | ||
| Self-serve signup | ||
| Time to first scored call | Minutes | Weeks to months |
| Free AI evaluation of your own call | ||
| Choose your AI model (GPT, Claude, Gemini) | ||
| See the AI's reasoning on every score | ||
Gong pricing figures are 2026 market estimates from public buyer reports; Gong does not publish pricing.
Only sometimes. If you evaluated Gong for conversation intelligence and found the platform fee, per-seat pricing, or sales-pipeline focus didn't fit, Voxjar is a strong alternative: it scores 100% of calls against your own criteria with usage-based pricing and unlimited users. If you specifically need deal forecasting and CRM pipeline intelligence, Gong is the right category and Voxjar isn't.
Gong doesn't publish pricing. In 2026, expect roughly $108-$250 per user per month, plus a mandatory platform fee of $5,000-$50,000 per year, implementation fees of $7,500-$65,000, and 2-3 year contracts. Voxjar publishes its pricing: plans start at $99/month with unlimited users, no platform fee, no setup fee, and month-to-month billing.
Yes. Gong doesn't score individual calls against a rubric you control, so some Gong customers add Voxjar for QA scoring, compliance screening, and more granular control of evaluations, while keeping Gong for pipeline and deal intelligence. Because Voxjar is usage-based with unlimited users, layering it on doesn't mean paying for a second set of seats.
No. Gong is built for B2B sales teams and says so. It has no configurable QA scorecards, no automated compliance screening, and its per-seat economics don't work for high-volume support or service operations. Contact-center QA is exactly what Voxjar is built for.
Yes. You can upload one of your own calls (or use a sample) and get a scored AI evaluation in about 5 minutes; no demo, no sales call, no credit card. Gong requires a sales conversation before you see the product with your own data.
Voxjar doesn't do revenue forecasting, deal boards, or CRM pipeline intelligence. That's Gong's core. Voxjar also doesn't record video meetings or screens. Voxjar's focus is evaluating voice and text conversations for quality, compliance, and coaching.
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